During the Vodafone Mobile Advertising seminar, held recently, creative marketers, brand managers, media owners and techies shared the benefits of this new medium which brings together the most personal device ever, the widest reach in customer numbers and the most interactive medium.

Charlo Callus, Mobile Advertising senior executive at Vodafone Malta, discussed thoughts and insights on how mobiles can challenge the downturn, real life case studies, Vodafone’s contribution and its plans for mobiles advertising. Mobile advertising has both direct and mass marketing capabilities. It gives advertisers access to the largest community both locally and worldwide with a personalised message. Mobile advertising is immediate, interactive and cost efficient. Attendees also had the chance of winning a BlackBerry Storm or Dell Netbooks.