As one of Malta’s oldest and most prestigious hotels, the Phoenicia needed a website to reflect its old world charm and character, whilst visually reflecting the product changes following the recent refurbishment and upgrading carried out earlier this year. For that reason, ICON was once again tasked with developing a design-focused site that reflects the many facets of this established tourism landmark.

“When devising ideas for the redevelopment of the Phoenicia’s site, we wanted to merge the old with the new,” explains ICON director Ian Castillo. “Therefore, despite the fact that the site enjoys the latest cutting edge technology, it is also evocative of the style and panache that this hotel exuberates. The colours chosen reflect the new corporate identity, while the functional yet stylish layout of the site itself reflects the intimate luxury of this historic Art Deco hotel.”

“We are continuously learning more about what our clients want from our site. The latest redesign included changes recommended through our customer research - more user friendly navigation throughout the site, improvements on the booking pages, destination information and a new section about the history of the hotel” added Phoenicia’s General Manager Charles Azzopardi

The site incorporates ICON.snap™ technology, which allows the hotel to keep the entire site regularly updated with changing information about special offers, in-house events, and even the latest news from Malta.

“We also incorporated ICON.e-news,” added Mr. Castillo, “an easy-to-use system that allows the creation of customised, rich-media newsletters to target the hotel’s customers and to keep them in the loop. And with it now launched, the Phoenicia has a website that truly reflects the unique qualities that have been enjoyed by visitors to this hotel for decades.”