Inspired by the special edition Fiat 500 Barbie, which was designed and produced to mark the 50th birthday of the popular doll, the Fiat 500 went Pink, on a limited version offer which was made available to their special partners around the globe. Given the special relationship that exists between Fiat and UCIM Co. Ltd, this unique exclusive and limited edition car is now available in Malta.

The Fiat 500 has symbolised the come-back the Italian brand has made and has received several awards. The latest was actually given this year, where the Fiat 500 has won the 2009 World Car Design of the Year award.

“We are proud to receive this prestigious international award, as further endorsement of Fiat’s commitment to creating attractive, innovative cars, which express the best of Italian manufacturing capability,” commented Roberto Giolito, Fiat’s head of design. “Italian design has often been a step ahead of future trends in the automotive world and our latest models, spearheaded by the Fiat 500, are an expression of “practical beauty”, which is what the world expects of Italian cars. We will continue to work untiringly on innovative design and endeavour to combine the best of the future with the historical, cultural and industrial identity of the Fiat brand.”

Francesca Mamo, managing director of UCIM Co Ltd, said that the arrival of the Fiat 500 Pink has already created a lot of interest amongst potential customers. The Fiat 500 Pink is available for viewing at Fiat showroom in Psaila Street, Birkirkara.