The Campari Calendar 2010 is a story. Milan, at once dynamic, languid and demanding, is the common thread and background to the stories that the photos taken by Simone Nervi represent. In every shot, the subject, the Campari woman interpreted by the seductive Olga Kurylenko, is reinvented with new passion and, of course, a Campari aperitif. Through the calendar, Olga is transformed, and with her the city, the only constant being the passion of the 12 Campari women she interprets.
Campari Milano, Campari’s 11th calendar, speaks to us through the simple but captivating, modern and sophisticated fascination of places, intriguing moments and the city’s most absorbing ritual: the aperitif. In this series of dramatic images, Campari takes centre stage, breathing passion into every picture.
“Olga was a natural choice: an international actress, with great charm, grace, elegance and sensuality that represents the perfect incarnation of the Campari brand,” says Bob Kunze-Concewitz, CEO of Gruppo Campari.
Olga Kurylenko came to international fame as the character Camille in the most recent James Bond film Quantum of Solace, which followed her success in films as diverse as Paris Je T’Aime, The Ringfinger, Max Payne and Hitman. She returns to the big screen this year in the action adventure film, Centurion by Neil Marshall, and in the leading role in the Franco-Israeli thriller Kirot. She will also be seen starring in the role of Ildiko, Roland Joffe’s latest film There Be Dragons, currently filming in Argentina. Her future projects include a leading role in a yet untitled Terrence Malick project.
In keeping with its experimental approach to the arts, Campari chose the young up-and-coming Italian photographer Simone Nervi to immortalise the beautiful Olga Kurylenko. He works with image and bodies, moulding and changing them to show the observer his deep passion for reality, its form and representation.
A limited run of 9,999 copies of the Campari Calendar 2010 is being printed, to be distributed worldwide.
Campari is imported, marketed and distributed by Farsons Beverage Imports Company Limited, a subsidiary company of the Farsons Group of Companies.