“J. Piccinino’s decision to take up an outlet at The Point at Tigné Point was a natural one once we were introduced to the whole project which made us appreciate its magnitude as a unique retail destination. We immediately believed in The Point and in its retail promise and this led to our decision to open our thirteenth outlet which is now in operation. Although we already have a chain of twelve other outlets, all in strategic places across Malta and Gozo, our investment at The Point is by far our most ambitious to date,” states Matthew Piccinino, director of J.Piccinino.

Founded way back in the 70s, J. Piccinino Ltd gradually grew to become a household name and Malta’s leading lingerie chain, bringing to the Maltese market the best brands in lady’s underwear and swimwear from all over the world.

“The chain caters for all ages and sizes, offering a wide variety of minimising bras and swimwear for those who would like to look slimmer and sexy at the same time. We also stock speciality bras that seek to enhance the woman’s figure to bring out more her femininity, whatever her size. Mastectomy products are also available. At our outlet at The Point however, we shall be offering a number of exclusive brands in swimwear and lingerie which will be different from all our other outlets. Therefore, we are giving an added reason for customers to come and visit us at our new outlet located at The Point’s Piazza Level,” explains Mr Piccinino.

Meanwhile, J. Piccinino is also announcing that this summer it will be launching its own online shopping website, giving local and European customers the opportunity to shop from the comfort of their own home. “Another important milestone for J. Piccinino is that we will also be gradually introducing a wide range of men’s underwear, something which is already appearing to be a very anticipated development.”