Calvin Klein, Inc. recently hosted a unique fashion presentation to kick-off Spring 2011 Fashion Week in Berlin, Germany. The large-scale, invitation-only event was held at Die Munze, a historic industrial building, and one of the oldest and most important former mints in Germany. This impressive landmark was transformed for the evening into a unique fashion experience that featured over 60 models from around the world. The guests also watched the 2010 World Cup FIFA match between Germany and Spain on dedicated screens in the courtyard of the venue while DJ Stretch Armstrong performed throughout the night. The event featured the latest offerings from the Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear brands, along with a special preview of the company’s latest fragrance introduction, Calvin Klein Beauty.

Several of Calvin Klein’s current global advertising talent were in attendance, including actress Diane Kruger, face of the recently announced new fragrance, Calvin Klein Beauty, set to debut in autumn; model Lara Stone, who will be featured in the Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans autumn 2010 campaigns; Twilight’s Kellan Lutz, one of the four men featured in the current Calvin Klein X underwear global advertising campaign and actress Zoe Saldana, who was announced as the new face of women’s Calvin Klein underwear. All wore clothes from the Calvin Klein Collection.

The event brought together the Spring 2011 and Resort 2011 offerings, which were showcased within the context of a special installation piece created by prominent Berlin-based, J. Mayer H. Architects, who was commissioned by Calvin Klein to create a unique experience that united the various lines under an overall theme and concept to express a total lifestyle statement.