Publicis Healthcare Communications Group (PHCG) Italy, the Italian office of the n.1 health worldwide communication network, and Corporate Identities, communication agency based in Malta, announced today the signature of a partnership agreement, born with the idea to provide top quality communication services in the enlarged health market to Malta private businesses and public authorities.
“We have decided to expand our reach to Malta- said Andrea Fontanot, Managing Director of PHCG Italy - as we believe it’s a Country with very interesting potential in the healthcare arena, both locally and as a starting point for initiatives involving the Mediterranean Region.
We have strong strategic and creative competencies in healthcare communications and want to make them available to local businesses and authorities. In order to better understand and support new potential clients we have formed a business alliance with an established Maltese communication agency, Corporate Identities, which will co-operate with us in the development and management of the projects”.
“Corporate Identites is proud to bring Publicis Healthcare Communications Group to Malta and we deem this development as a vote of confidence in our agency and in the potential service we have to offer,” states Jesmond Saliba, Managing Director of Corporate Identities.
“Besides adding value to our offering, our local representation of PHCG makes us strategically positioned to offer an enhanced service to the industry. This development is the first in a series of agreements due to be concluded to be more enabled to assist companies in internationalizing their market reach, in such an important field,” added Mr Saliba.
PHCG Italy can offer clients a complete range of healthcare communication services, thanks to its holistic approach, merging the branding and digital expertise with the strategic thinking in marketing and PR together with the strong capabilities in medical education and scientific services.
PHCG Italy integrates a wide range of services, from international strategy to a tailored “on reality” marketing and PR activities, thanks to a longstanding relationship with Health Community, Authorities and Regulatory, Scientific and Patient Associations together with a strong Media Relations both with professional and consumer Media.
Headquartered in Milan, with offices in Rome and in Salerno, the agency is member of the first international network in healthcare communication, as ranked by Advertising Age in 2010.
The PHCG network is a global leader with 41 offices, housing over 3,000 employees in 10 countries, and is part of the Publicis Groupe, the world's third largest communications group, spanning 104 countries on five continents, employing approximately 45,000 professionals.