The Coca-Cola Company celebrates its 125th anniversary in 2011 and will be launching a comprehensive range of special initiatives dedicated to this occasion that will bring to life the brand’s history on a global level and invite consumers to Open 125 years of Happiness.
2011 will be filled with international celebrations, to say a big Thank You to all consumers and employees around the world. Coca-Cola consumers and employees are in fact the real protagonists of this exceptional history of success, and together with them, Coca-Cola aims to continue building a truly happy future for the next generation. Coca-Cola also plans to employ a dedicated Charity Programme as part of its 125th anniversary celebrations aiming to bring more happiness to those in need.
The birth of Coca-Cola, on 8 May, 1886, marked a distinctive day in modern history: it was the day when John Stith Pemberton, a pharmacist based in Atlanta, USA, mixed a jug of Coca-Cola syrup with carbonated water for the first time and sold it for five cents. Refreshment has never been the same since that day, when the first glass of Coca-Cola was served at Jacob's Pharmacy in Atlanta. Coca-Cola today is the most popular and biggest-selling soft drink in history, a refreshing drink that has never contained preservatives or artificial flavours. From this point, the history of Coca-Cola has been an amazing one, featuring one ongoing and distinctive message: the expression of happiness. In fact in the year of its 125th anniversary, Coca-Cola will be inviting everyone to take part in the celebration.
Locally, Coca-Cola is bottled by The General Soft Drinks Co Ltd at its state-of-the-art bottling plant in Marsa.
Maria Micallef, general manager said, “After refreshing the world for 125 years, Coca-Cola is now proud to launch its 125th anniversary year, celebrating our consumers and their love for Coca-Cola since we believe they are the real owners of the Coca-Cola brand. We want to be a real inspiration of happiness for the world we live in, that’s why the 125th Anniversary celebrations will focus on bringing to life our heritage of happiness and optimism. So stay tuned for all the upcoming initiatives that are being planned for this special occasion”.