It took Gillette scientists five years to develop Gillette's new deodorant range, which stands out in its ability to respond to changing body heat and provide additional protection and pleasant fragrance exactly when you need it. Repeatedly throughout the day, the efficacy of Gillette's new smart deodorant does not diminish as the case is with ordinary deodorants. The high-performance, responsive system of the new range adjusts the protection level to your body's changing needs.
Ordinary deodorants are at their best when applied for the first time at the beginning of the day. However, as time goes by, their effectiveness fades away, leaving you unprotected when you may need the deodorant the most: demanding moments in the office or an intensive workout in the evening. Gillette's new deodorant, however, rises to this challenge with personalized, smart protection throughout the day.
This technological breakthrough was possible thanks to BCD (Betacyclodextrine), a patented technology from Gillette, which adsorbs the body odor instead of concealing it as ordinary deodorants do. Activated as soon as body heat increases, BCD molecules adsorb the unpleasant odor concurrently with releasing a light, fresh fragrance. Rather that vanish gradually throughout the day, the fresh fragrance is stored inside the BCD molecules, waiting to be released the next time body heat goes up.
Gillette's proactive protection system reacts to heat and moisture on three levels, guaranteeing 24-hour dryness and protection. The first level releases fragrance as soon as the first signs of moisture appear. This action is repeated, each time you may need it throughout the day. Moisture regulators enter the picture on the second level, taking effective action to preserve dryness. The third level ensures that the responsive system, which is present 24 hours a day, will make you feel fresh throughout the day.
In this revolutionary deodorant lineup, Gillette combines its shaving expertise with Procter & Gamble's extensive personal care experience, reinforcing its position as an expert on male grooming and heritage of advanced research and development.
The deodorant with the smart technology is now available in two variants - the innovative Gillette Professional Power Cream stick and the Gillette antiperspirant spray. The stick is available in Cool Wave and Arctic Ice fragrances and the antipersperant is available in Storm Force, Power Rush and Cool Wave. Gillette deodorants are available at all leading stores. VJ Salomone Marketing is the distributor of Gillette.