June 2011 marks the launch of a vibrant, unexpected and extraordinary new fragrance for men, Hugo Just Different, the long-awaited follow up to the original and much loved Hugo Man – a global best selling fragrance icon for the past sixteen years. Embodying an avant-garde, yet confident style, Hugo Fashion delivers progressive looks with a contemporary attitude and its latest fragrance Hugo Just Different embraces this innovative approach with an unconventional, surprising and fresh scent that inspires every man to see things through a different perspective.

Hugo Just Different is a reinvention of the classical, fresh, masculine fragrance type. Taking inspitation from the fundemental contrasts within the Hugo man’s environment, it is characterised by an unexpected fusion of different ingredients, combined with a fresh coolness and a soft underlying warmth. Hugo Just Different brings together an innovative blend of notes to produce a surprising new scent that leaves every men invigorated, curious and ready to see things differently.

Jared Leto, an acclaimed musician, music video director and film actor has been signed as the face of Hugo Just Different and Hugo Man. “Hugo inspires men to succeed through creativity, which is something I have aimed for my entire carreer. Like the Hugo man, I look for inspiration in everything around me and seek out unusual and unexpected things and experiences,” he said.

Hugo Just Different is for the man who takes inspiration from the things surrounding him. The journey is unusual and the route taken seems random. The movement of the steps are fast, energetic and spontaneous. The Hugo man sees the unexpected and knows that an open mind is the key to success. He has the ability to see the world in a different angle and together with his friends turns the night upside down.

Hugo Just Different comes in an eau de toilette in 40ml, 100ml and 150ml bottles, in an after-shave balm in 75ml, as a 200ml shower gel, as a deo-stick in 75ml and as a deo spray in 150ml. Hugo Just Difference is available from all leading perfumeries & pharmacies. For trade enquiries call VJ Salomone (Marketing) on 8007 2387.