HUGO BOSS celebrated the pre-launch of the first mono brand HUGO BOSS store on the Maltese islands by welcoming the HUGO BOSS sailing boat. The HUGO BOSS boat epitomises the brand’s self-assured elegance and sophistication, and the Sailing team’s extreme dedication and discipline mark the brand’s confidence and desire to be at the forefront in style and in sport.

The yacht’s stay in Malta commenced with a sailing trip during which journalists were invited to embark on an exciting adventure with the HUGO BOSS sailing crew. They had the opportunity to experience first hand the splendour of the boat with its 500sqm sails and the specialist sailing of the boat and crew. The first trip was followed by lunch at the Royal Malta Yacht Club, where the evening reception also took place with the HUGO BOSS boat anchored in front of the club.

Upon arrival at the Royal Malta Yacht Club, the guests walked down the black carpet and emerged onto an open space where they had the opportunity to enjoy Zest’s finest finger food to a glass of Moët et Chandon with a backdrop of the HUGO BOSS boat. The up-and-coming Parisian band, White Russian, who flew in specifically for this event, complimented the mood of the night and their jazz sound continued to enhance the elegance of the whole event.

The band was followed by Owen J.’s deep house music which created a youthful and energetic feel for the evening.