Interbrand, a leading brand consultancy, debuted a listing of the 50 Best Global Green Brands whereby HP ranked the highest among electronics companies. HP was placed fifth overall after Toyota, 3M, Siemens and Johnson & Johnson.  

In the ranking profile for HP, Interbrand highlights initiatives including the Unlocking Your Energy events, touts the commitment in designing data centres around local energy with the Wynard data centre and the Eco-POD centres, references the EcoSolutions store and includes HP’s commitment to energy efficiency and the removal of toxins from HP products. 

Companies were ranked based on consumer perceptions of environmentally sustainable activities and actual environment performance secured through publically available information and data.  The ten global markets chosen were: USA, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India.