Nescafe Malta has introduced to the local market its new Nescafe Gold Blend Refill Pack: a re-sealable package that offers customers a more economical and efficient way of purchasing their favourite iconic coffee. The Nescafe Gold Blend Refill Pack reflects Nescafe’s increased awareness towards safe-guarding the environment, and it seeks to give Nescafe customers greater economic value whilst guaranteeing the same superb quality and taste that are characteristic of the range.

The re-sealable pack has 96% less packaging weight per gram of coffee, when compared to the traditional Nescafe Gold Blend 200g and 100g glass jars. This makes the new format both an economical and environmentally friendly option, which is also lighter to carry home! This refill pack also has a lower Recommended Retail Price per gram of coffee than the traditional 200g or 100g jars (albeit the setting of retail prices is at the discretion of retailers),therefore making it an economic pack.

In addition, the pack retains all the freshness and quality of the coffee. Thus, consumers have the option of either re-sealing their pack or recycle their jar by pouring the contents of the refill pack into their previously used jars. The pack is available from all leading retails in Malta and Gozo.