The success of the Bay Kid’s initiative has made it possible for 89.7 Bay to continue reaching its objective to strive towards helping children in need. Friday, 23 September saw 89.7 Bay proudly donate a brand new Citroen Berlingo 7-seater van to Dar Sagra Familja of Zabbar. The van’s unique exterior was designed specifically for this purpose and the bright, modern, graffiti inspired imagery selected to appeal to the age group residing at the home.

In order to raise the necessary money to support this initiative, 89.7 Bay carried out numerous activities, such as the ‘bed push’ in Republic street, Valletta, which saw some of Bay’s most popular DJs take part in supporting a worthy cause. Nathan, Talitha and Drew sat on a bed, while many other DJs, Bay employees and KSU staff helped to push them down the street – collecting money from onlookers along the way.

Proceeds raised from the Bay Kids CD were also invested in the purchase of the van, as were donations received from 89.7 Bay’s ‘you pay... we pay’, during which listeners request their favourite song using an SMS number with a donation attached to it.

Next year’s beneficiaries of Bay Kids Week will be YMCA (youth homeless shelter) in Valletta.