The Chartered Institute of Marketing (CIM), the leading international professional body for marketing, is celebrating its centenary this year and CIM Malta is carrying out a number of initiatives to make 2011 a special year for marketing and marketers in Malta.

The highlight of CIM Malta’s centenary celebrations will be the Centenary Conference which will be held on Friday 14 October, 2011 at the Corinthia Hotel, St George’s Bay, Malta between 8.30 am and 1.30 pm followed by lunch. It has been some time since a Marketing Conference has been held in Malta and the Institute’s centenary has presented a golden opportunity for CIM Malta, together with CIM’s UK Head Office, to bring to Malta two keynote speakers who are internationally acclaimed within the global marketing community. Emeritus Professor Malcolm McDonald and Emeritus Professor Michael J Baker will both deliver keynote addresses and will be joined by local expert John C Grech.

Professor Malcolm McDonald will present ‘Marketing in the boardroom – ten questions directors are asking their marketing colleagues and the answers they should be receiving’. Dr John C Grech, will speak about ‘Marketing within an evolving 21st century paradigm’ and Professor Michael J Baker, who will share his most recent research on ‘Transformational marketing’

This is an experience not to be missed by all those involved in marketing and business. It will show how marketing is relevant to all walks of life, not just commercial organisations. Participants in the conference will have the opportunity to debate the issues and seek answers through the questions and open discussions during the sessions, as well as network with the speakers and each other during lunch.

The conference fee is €175, €150 for members of The Malta Chamber of Commerce, Enterprise and Industry and €125 for members of The Chartered Institute of Marketing. The conference has been allocated 4 hours CPD through The Chartered Institute of Marketing’s Chartered CPD programme.

More information including the conference programme, speakers’ profile, subject outline of the presentations and registration form can be found on the Malta page of The Chartered Institute of Marketing website cim.co.uk/Malta or through e-mail [email protected] .

The CIM Malta Centenary Marketing Conference is sponsored by Bank of Valletta, The Malta Tourism Authority and supported by JPA, Standard Publications, Network Publications, Corinthia Hotels, Impressions Ltd and Simonds Farsons Cisk plc.