The International Network of independent advertising agencies, IN’ Global Network, held its annual world convention on 7-9 October in Vienna, with Lighthouse & Ashley, the Malta agency in the network, represented by CEO Roderick Muscat Monsigneur. The three-day convention discussed the evolution in market communications and the challenges facing the industry with the growth of digital media and social networks.

In’ members exchanged information on their network’s new strategy, on the latest (and even future) digital information and to understand their exceptional presence and activities in emergent markets and especially in BRICS (Brazil, Russia, India, China, South Africa).

With 86 agencies operating in 96 countries and 123 cities, in’ network offers marketers the broadest geographical coverage among networks of top independent agencies.