Bank of Valletta has recently launched a Treasure Hunt to inaugurate its new page on the popular social networking site Facebook. This page is the new platform which the Bank is using to engage with the young members of its BOV Club.

Teams of 3 to 5 members take up the challenge to identify a mysterious object or location which is revealed on the application every week, for ten consecutive weeks. Speaking about the initiative, Edward Muscat Azzopardi, Head of Marketing and PR explained that it was designed to maximise engagement with the target audience by providing a challenging and entertaining game that encourages teamwork, creativity and commitment.

To date, about 1,500 Facebook members have teamed up in about 150 teams to take up the Bank’s challenge. A final cash prize of €3,000 awaits the winning team.