MSV Life plc, Malta’s leading provider of life insurance protection, long term savings and retirement planning in Malta has launched its new online identity at www.msvlife.com.

Designed and developed by leading web-development company ICON, the new site has been strategically built with the aim of engaging the customer through an appealing and user-friendly design which is easy to operate and understand. Such a straightforward approach in layout extends to the content of the website; the company notably avoids excessive trade jargon but presents its product offering as accessible so that clients may easily build a relationship with MSV. Indeed, considerable thought has gone into the descriptions of various facets of the insurance industry, such that they are made simpler yet concurrently comprehensive. Furthermore, the website includes several technical enablers which engage the user with the company’s wellness programme and makes browsing an interactive and enjoyable experience.

“The new portal is well integrated into the brand identity of MSV. It presents our key business offering through well laid-out pages and an extremely intuitive interface. The portal has already attracted a large amount of visitors which encourages us to invest further in this medium” says David G. Curmi, CEO of MSV Life.

The webpage is intended to reach out to its clients and compliment the company’s other endeavours, such as the recently inaugurated MSV Customer Service Centre.