Nescafe Malta has recently opened a Nescafe Dolce Gusto shop-in-shop (SIS) Bar at Charles Grech Liquor store in Birkirkara.
Nescafe has joined forces with Charles Grech & Co. Ltd. to bring the café culture into their Valley Road store by bringing the unconventional Nescafe Dolce Gusto world to reality.
Catering to more than just the niche of liquor and spirit lovers, Mescafe Dolce Gusto offers to all connoisseurs at the Charles Grech Store a complete range of twelve coffee and cocoa flavoured capsules from the Espresso Intenso to Aroma and from Cappuccino to Latte Macchiato and Chococino. The SIS sells all Nescafe Dolce Gusto items including machines, capsules and accessories.
What’s more, this can be done over an indulgent Nescafe Dolce Gusto beverage. Fans and shoppers can drop by anytime to indulge in an NDG flavour of their choice or if one is in a hurry he/she can order it to-go.
Recipes prepared by top local chefs Alex Mattei and Nick Camilleri Preziosi, offering unconventional cocktails and desserts using the NDG machine and the 12 indulgent flavours, are being displayed on Philips LCD screens sponsored by Doneo Ltd.
“The idea of the Nescafe Dolce Gusto shop-in-shop revolves around creating a unique coffee experience for the customers. In our ongoing quest for the ultimate coffee experience, Nescafe Malta is enticing the coffee consumer community to new heights by delivering a truly innovative experience. In a unique sensory-led environment, we are offering our consumers an indulgent coffee tasting moment,” Mr. Alfred Borg, the Corporate Communications Manager, Nestle Malta said.
“We created a coffee-tasting experience that’s not available anywhere else in Malta. But that’s not enough, we want our customers to be at the centre of everything, so we are offering recipes prepared by two top local chefs on how they can use the Nescafe Dolce Gusto in an unconventional way to entertain their guests,” Joanna Micallef Farrugia, Nescafe Group Product Manager.