Air Malta is running a marketing campaign in the UK and Italy, which it says

are the airline’s core routes.

Various media are being used in the campaign in the UK, including radio

spots, print and the online media as well as direct advertising around the underground

tubes. The campaign in Italy will include radio spots and online advertising.

The campaign in the UK, Air Malta said, is a prelude to the Malta campaign at Harrods Store in Knightsbridge, London which is being supported also by Air Malta.