Koleston has launched a revolution in home care colour – the new Koleston Colour Intense Foam. The new foam is a powerful combination of high standard colour and an application process that is liberating and ensures complete coverage every time.

Thanks to Koleston, coloring at home has now been made easier than ever. The new Koleston foam bestows more power over the coloring process and unlike some foam hair colorants on the market, mixing Koleston Colour Intense Foam is intuitive - just 3 shakes, foam and indulge. When squeezed, the specially designed bottle creates and dispenses foam that is six times the volume of a typical liquid or crème, giving plenty of rich, intense colour to apply across the entire head, even for very long hair. It is easy to apply with fingertips, enabling complete coverage, and for women who typically comb the product through, this can now be done much more easily.

While hair colorants have traditionally been in liquid or crème form, foam is the ideal medium as it combines the best properties of solids, liquids and gas. Foam behaves like a solid when resting, keeping the product from dripping through fingers or from the head for a no-mess application. When moving, foam acts like a liquid, making it easy to spread. Koleston Colour Intense Foam provides thorough coverage by collapsing into the hair, to penetrate quickly and evenly.

The unique formula delivers the most intense colour ever offered by Koleston. Once applied, the foam is drawn through the hair by capillary action and delivers colour to the core. The result is up to eight weeks of beautiful intense colour. The entire process is designed to liberate women in applying hair colour on themselves whenever they wish, without needing someone to help or to check the hard to reach areas. Its non-drip formula means women will no longer feel confined to their washroom while waiting for the colour to take effect – once applied, the user can freely move around the house, with more time to spend on other things.  

With Colour Intense Foam, Koleston is giving women a coloring experience they are familiar with and adding a user-friendly twist. Like traditional colorants, when Koleston Colour Intense Foam is mixed, it remains in liquid form. Foam is only produced when the unique bottle is squeezed. The bottle has been custom designed and underwent over 100 alterations to guarantee control of the foam and to ensure even foam consistency throughout the coloring process.

The Koleston Colour Intense Foam is being sold across leading pharmacies, perfumeries and supermarkets in Malta. For local trade enquiries, one may call VJ Salomone (Marketing) on 8007 2387.