Ice-Watch collaborated with Katy Perry by placing a Sili Forever black model in the video clip for the first single of The Complete Confection album, Part Of Me. The Sili Forever black model was chosen by Katy Perry herself and perfectly matches the context and atmosphere of the clip “Part Of Me”.

After the Black Eyed Peas and David Guetta, the Ice-Watch brand once again confirms its willingness to move with the times, to be close to an international audience that is passionate about the latest trends. An additional occasion for the Belgian brand to associate its image with the music world that suits it to a tee, a dynamic and enthusiastic world that moves, evolve and lives life to the fullest, a great opportunity to bring together its fans.

The Sili Forever black model is officially available from Classic Jewellers, Diamonds International, Hebe and ICE-WATCH® Bisazza Street, the officially authorised retailers for Ice Watch® in Malta.