FinanceMalta, a public-private initiative that was set up to promote Malta as an International Financial Centre, has always been at the forefront of new technology and digital initiatives. This time it has launched a mobile version of its main website with the aim of reaching more users on the go. Developed by ICON, the mobile site gives users the opportunity to gain easy access to FinanceMalta.org without the complications of slow loading or difficulty to navigate web pages.

Data indicates that more than a third of all web traffic today originates from mobile and tablet devices so it was a natural decision for FinanceMalta to embrace this trend.

The new mobile-optimised website offers the user a different experience to the original site with the aim of better navigation to suit smartphones. Accessing the web app has been made easier through the creation of a customised Home Button that reflects FinanceMalta’s identity and that instantly directs to user to the mobile site.

The solution deployed works across all mobile platforms thus steering away from native mobile apps which only work on specific devices. Users accessing the web on a mobile device want the information fast and don’t want to wait any longer. Optimising the website on a mobile device has led to faster browsing on the go.

In addition to maximizing better usability experience, the in-app content can be personalised to a choice of three themes – Red, Blue or Light. The users can get full website content including downloadable brochures, the latest news as well as a member directory with complete contact details and links to their website.

“Navigating a normal website on a mobile device, especially smartphones, can be frustrating to the user due to a limited smaller screen,” said Bruno Lecuyer, Head of Business Development. “No matter what device is being used, they will have complete full-on access and easy navigation without compromising on quality or load-up time. ICON has worked to optimise and create a mobile site making browsing and gaining access to information a much better experience.”

The use of mobile internet has been on the increase over the last year. With figures of mobile internet usage on the rise, the choice to have a mobile website was very clear.

The new mobile site can be accessed by visiting www.financemalta.org/mobile when you’re browsing from a mobile device.