The Malta Tourism Authority has, for the second year running, teamed up with The Nuance Group Malta, which runs the Duty Free Store at Malta International Airport, for a Gozo specific promotion. The promotion branded “Next Time Gozo”, forms part of the annual ‘Taste of Malta’ event organised in the Duty Free Store.

The concept is to promote Maltese and Gozitan produce to tourists, who can take a ‘Taste of Malta’ and Gozo home with them. With every purchase worth €10 or more, tourists receive a scratch card that offers them the opportunity to register on line or via smart phone for the chance to win a return trip to Gozo, consisting of flights for two with Air Malta and a four-night stay in a luxury Baron Group Farmhouse. Already well over a thousand visitors to the islands have registered for the promotion in the first four weeks.

The MTA has embarked on this extensive promotion to further promote Gozo as a holiday destination in its own right. The promotion has very high visibility with a back lit poster measuring 3.3m x 2.2m greeting passengers as they walk into the Duty Free Store. The branding continues throughout the shop, with clad columns, tasting bars, bottleneck tags and shelf toppers displayed prominently in the area dedicated to local produce. This year the branding has been extended to NUANCE’s second store, Spirit of Malta, right next to the key departure gates. An image of the iconic Ta’ Pinu church in a beautiful rural setting was selected as the core theme for this year’s ‘Next Time Gozo’ promotion.

The promotion, which has an estimated value of over €50, 000, will once again run from the beginning of July until the end of September and will be viewed by the thousands of passengers who pass through the Duty Free Store.

The winners of last year’s promotion will be visiting Gozo in August, and its timing will give them the opportunity to participate in this promotion again.