Viacom International Media Networks (VIMN), a division of Viacom Inc. and the Malta Tourism Authority today announced one of the world’s hottest new acts Rita Ora and dance collective Rudimental as the first two acts in the line-up to perform at Isle of MTV, the annual, free outdoor music extravaganza taking place in Floriana’s spectacular Il-Fosos Square on 26th June – with more acts to be announced in the coming weeks.
As one of the hottest new acts in the world right now and the name on everybody’s lips, Rita Ora is a smouldering UK songstress with a slice of attitude. Following her sizzling performance opening at the MTV EMA in Frankfurt in November, Rita Ora is set to bring her distinctive mash up of R&B and pop with a splash and funk to the Isle of MTV stage. The 22-year-old British singer-songwriter caught the world’s attention after being picked up by Jay-Z and signed to his label Roc Nation. Her debut album Ora entered the UK album charts at No. 1 last year and gave rise to three No. 1 singles, making Rita Ora the artist with the most No. 1 singles in the UK in 2012.
Bursting onto the international music scene in 2012, Rudimental are one of the most exciting acts to emerge from the UK in recent years. On the back of their breakthrough single Feel the Love, which reached No. 1 on the official UK singles chart, and their powerful follow up track Not Giving In, Rudimental recently embarked on their second international tour, taking in SXSW and Future Music Festival as they crossed the USA, Australia and the UK. Their debut album Home will be released on April 29 via Asylum Records/Warner Music Group. “We can’t wait to touch down in Malta to play live for MTV! See you all in June!” they said.
Bruce Gillmer, EVP, Music, Talent Programming and Events, VIMN, commented: “It’s fantastic news to have such fresh talent like Rita Ora and Rudimental on board for Isle of MTV. With her powerhouse vocals and distinctive style, I know Rita will work the crowd like no one else can. Rudimental’s unique soulful drum-and-bass sound makes them one of the most exciting acts in the world right now. Malta should definitely brace itself for another unforgettable party.”
The Isle of MTV Malta Special, delivered through a successful partnership with Malta Tourism Authority, is now in its seventh year, and has become one of the must-attend highlights of the summer music calendar, attracting fans from all over Europe to party in one of the most entrancing settings in the Mediterranean. The open-air concert will take place in the stunning, sun-kissed Il-Fosos Square in Floriana and a mixture of the live performance and location settings will be filmed and broadcast as a 60-minute special across MTV’s channels and platforms throughout around the world.
The Minister for Tourism, Karmenu Vella said: ‘The partnership with MTV is now in its seventh year and is delivering once again the much awaited Isle of MTV Malta Special. The free open air concert as well as the Malta Music Week has become one of the most established events of the summer music calendar attracting fans from all around Europe and beyond. The Isle of MTV Malta promises to be a spectacular concert and a great music event.’
As one of the coolest and most eclectic free European music events, Isle of MTV has built a reputation for showcasing some of the biggest names from the international music scene. The music extravaganza in Malta has seen global acts such as Will.i.am, Flo Rida, Snoop Dogg, Lady Gaga, David Guetta, The Black Eyed Peas and LMFAO perform in front of an audience of more than 50,000 each year.
As part of an extensive integrated marketing campaign, the Isle of MTV Malta Special concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people. Marketing activities include an on-air brand campaign, a dedicated microsite (www.isleofmtv.com), social media activity and an on-air Isle of MTV VIP competition.