Five eCabs vehicles have been wrapped in a distinct pink colour as the company once again collaborates with the Marigold Foundation's annual Pink October initiatives to promote Breast Cancer Awareness.

"This is the second consecutive year that we are contributing to this awareness campaign and this year, we also chose to extend this initiative throughout the month of November to continue our awareness campaign for Movember," says Greta Borg Bezzina eCabs' Operations Director.

"20% of eCabs' employees are female and the company regularly encourages its employees to attend screening sessions. Our message is loud and clear: go and have yourself checked - we'll take you if need be - but get tested and do so regularly because prevention could save your life," added Greta Borg Bezzina.