Throughout 2024, Fundación MAPFRE will continue in their efforts to generate awareness towards road safety measures by educating young adults  and the public in general on road safety measures.

Fundación MAPFRE has once again teamed-up with Doctors for Road Safety (D4RS), who also share the same concern on this important immediate national issue.

D4RS is  a voluntary organisation founded by doctors and medical students aiming to elevate Road Safety awareness nationwide. Through peer education, public outreach, and advocacy efforts, D4RS strives to make Road Safety a priority.

Fundación MAPFRE will be continuing the “Street Smart” Road Safety Campaign by expanding their reach to more students, both in primary schools as well as sixth form, aiming to educate soon-to-be newly licensed drivers on how to stay safe on the road. The sessions will be delivered by D4RS to sixth form students and focus on the process of achieving one’s driving license responsibly, picking a suitable first car and maintaining it properly, commuting via motorbike or bicycle, the repercussions of speeding, and the implications of driving under the influence of drugs or alcohol.

In this proactive step towards fostering road safety awareness among young adults, Javier Moreno Gonzalez, CEO of MAPFRE Middlesea, joined a road safety education session organised for 16 to 18-year-olds. He could experience firsthand how the ‘Street Smart’ campaign sessions feature informative presentations, interactive discussions, and practical demonstrations facilitated by experts from D4RS. Students learn about safe driving techniques, the impact of risky behaviours on road accidents and pedestrian safety. 

Javier Moreno Gonzalez said "Engaging with young adults in road safety education is paramount to creating a safer future on our roads. By equipping them with the knowledge and skills needed to make informed decisions, we empower them to be responsible road users and champions of safety within their communities." 

The collaboration between Fundación MAPFRE and D4RS underscores a shared commitment to promoting road safety through education and community engagement. Together, they aim to inspire positive behavioural changes and cultivate a culture of safety-consciousness among the youth.

Fundación MAPFRE is a non-profit organisation established by MAPFRE Group to promote social welfare and improve the well-being of society. The foundation focuses on initiatives related to health, culture, and social action, supporting projects that have a positive impact on communities globally.