Earlier this year at iGB London, NetRefer, a leading provider in affiliate marketing platforms, introduced its groundbreaking AI solution, CoPilot AI. Live demos generated enthusiastic responses from attendees. Matthew Myhill, Affiliate Manager at CASUMO, remarked, "I'm very impressed. It's very intuitive, and I think it's going to save Affiliate Managers hours and hours of work."

In the months that followed, development of this groundbreaking AI solution continued. NetRefer leveraged its strong partnerships with tech industry heavyweights Microsoft and Databricks to focus on enhancing CoPilot AI's machine learning and development.

Today, NetRefer clients have access to CoPilot AI to explore its full capabilities. Using the solution's Performance Data Model, clients can view and assess their own data instantaneously, opening a new level of decision-making agility.

The second deployment milestone brought several key improvements. Mark Scerri Pace, Head of Product Delivery at NetRefer, explains, "CoPilot AI now has a better understanding of the context of a user's query and can more effectively identify key information, leading to more precise and helpful results. We've also optimised performance, so responses are faster, enhancing the user experience."

Just ahead of SiGMA Malta 2024, NetRefer announced CoPilot AI's third milestone: access to the Client Knowledge Base (CKB) Model. With the CKB Model, users can receive instant answers to questions about NetRefer's Platform, empowering them to become NetRefer Product Experts and utilise the platform to its full capacity.

When asked about the future of NetRefer and affiliate marketing, Dexter Cutajar, NetRefer's CEO, stated, "We see immense potential in AI-powered automation. CoPilot AI will streamline processes and redefine workflows, enabling our clients to stay agile and ahead of the curve."

NetRefer will be showcasing CoPilot AI at SiGMA Malta between 12 and 14 November. Be sure to visit NetRefer at Stand 2017 where you'll be able to inquire about a free 14-Day Trial of this new AI solution, or better yet, book a demo with the team: https://netrefer.com/book-a-meeting-sigma-2024