Can a performance-ready K-Pop-style girl group be created in just 24 hours of training?

During July and August, 'Idol Academy', an ambitious and high-energy social media experiment challenges five teenagers to fuse into a brand-new girl group, performing an original song, in the equivalent of just one day of coaching.

Unlike traditional TV talent shows, Idol Academy is firmed for the social media era and designed to be watched on mobile phones: in portrait mode and solely on TikTok, Instagram and YouTube.

The project creator, Dennis Landsbert-Noon, is the father of Blaise Noon, a member of the British boyband dearALICE, which was created by the BBC TV series 'Made In Korea: The K-Pop Experience'.

Followers of the series will experience the intensity, creativity, setbacks, breakthroughs and transformation required to create a performance-ready girl group called 'RØGUE' from scratch - all shared in dynamic short-form content - and culminating in the girls recording a single and filming a music video.

Under the guidance of two young professional K-Pop choreographers and a young professional opera singer and vocal coach, the teenagers will train intensively to master choreography, vocals, teamwork and stage presence ... all against the clock.

While Korean K-Pop idols typically train for many years before they are allowed to debut; these five girls have just 24 hours. How good can they get?

Between them, the five teenagers in RØGUE collectively represent nine nationalities - reflecting a European multicultural identity, as well as the K-Pop genre's global reach.

Luna, the girl from Malta commented: "Coming into this project, I was really excited - the idea of creating a K-pop group in just 24 hours was unlike anything I've ever done before. From the start, the environment has been so friendly and welcoming, which is making a huge difference.

Yes, having only 24 hours is really challenging, but honestly, that's what's making it fun - the pressure is pushing us to stay focused and just enjoy the process together.

I think what I'll take away most from this experience are the friendships I've made. The girls have become like sisters to me now. Overall, it's an experience I'm really loving, and I'm so glad I got to be part of it.

Can't wait to see what we can do!"

K-Pop is now one of the most influential global cultural movements of this decade. K-Pop's social media engagement reached trillions of interactions globally - on YouTube alone, K-Pop songs have clocked up more than 1.2 trillion total views, with explosive year-over-year increases. Today's K-Pop fans are no longer only in Asia; there are significant numbers in Europe, North America and Latin America.

After the completion of the Idol Academy pilot project, further development featuring multiple boy- and girl-groups, is planned in 2027.