Chanel recently presented its Cruise 2026/27 collection in Biarritz, a destination that occupies a unique and significant place in the history of the House. The presentation marks the first Cruise collection by Matthieu Blazy for Chanel and pays tribute to the origins of Gabrielle Chanel's vision of modern fashion.

In 1915, encouraged by the success of her Deauville boutique, Gabrielle Chanel established her first couture house in Biarritz. Located in the Villa de Larralde, the house combined a boutique and atelier where she presented her collections to an international clientele. The city's relaxed seaside atmosphere and spirit of freedom played an important role in shaping her approach to fashion, design and elegance.

Biarritz represents a defining chapter in the history of Chanel. It was here that many of the principles associated with the House first took shape, reflecting Gabrielle Chanel's desire to create clothing that embraced movement, comfort and modernity while maintaining refinement and sophistication

The Cruise 2026/27 collection continues this dialogue between heritage and innovation. Through a series of silhouettes that move effortlessly between city and seaside settings, the collection reflects the enduring codes of Chanel while introducing a new creative perspective. The presentation in Biarritz serves as both a tribute to the House's beginnings and a celebration of its continued evolution.

As Chanel returns to one of the most meaningful locations in its history, the Cruise 2026/27 show honours the legacy of Gabrielle Chanel and reaffirms the House's connection to the place where its distinctive style first emerged.