Europe must make it easier for businesses to grow across borders while protecting consumers and helping workers benefit from new technology, PN Head of Delegation in the European Parliament David Casa said in a keynote speech at the SiGMA summit in Rome.

Addressing an international audience of gaming and technology leaders, Casa called for clearer rules, fewer repeated checks and better access to funding. He said Europe must do more to attract investment and help businesses start, grow and stay.

"We should want you to choose Europe. To bring your ideas here. To build your teams here. And to see your future here," Casa said.

Casa argued that Europe has yet to make full use of its single market. He called for more shared rules and common standards, including in gaming, to support cross-border growth and strengthen player protection.

"The single market should be something a business can use. Something that helps a small firm reach new customers. And gives it a fair chance to compete."

He stressed that rules must have a clear purpose and work in practice, particularly for smaller businesses that cannot afford large legal teams.

Casa also renewed his opposition to calls for a new EU tax on online gaming. While businesses must pay their fair share, he warned that placing further costs on firms that follow the rules could drive investment away, put jobs at risk and make illegal sites more attractive.

On player protection, Casa called for effective age checks, clear limits and early action when players show signs of harm. He urged closer cooperation between public bodies, banks, payment firms and online platforms to tackle illegal operators.

"Long-term trust is worth far more than a short-term gain," he said.

Turning to AI, Casa urged companies to invest in their workforce as they adopt new technology. Referring to reports of gaming workers losing their jobs as firms turn to AI, he called for training and genuine opportunities to move into new roles.

"Before you cut a role, look at how it could change. Before you lose a skilled worker, offer training. Give people time to learn. And a real chance to stay."

Casa said Europe and businesses must share responsibility for helping workers gain new skills.

"The gains from AI should reach the people whose work made them possible."