Up till now, Franks has always been associated with fragrance and cosmetics. However, the perception will now be enhanced to embrace other items that reflect the requirements of modern lifestyle and well being, which fall under the umbrella of affordable luxury. In fact, The Franks Concept Store, which will soon open in the heart of Mosta, will also include designer accessories and shoes, original household items, a wine boutique, a coffee shop and a lounge area with specialised books and CDs.

The concept store is not just for the ladies, as the ambience and goods on offer will appeal just as much to men. “I want people to relax and have a good time while they’re at the complex, not just to buy something and rush off,” Lauro Abela said.

The concept store will also have The Designer Shop, Sterling Jewellery, Gajet, 57 Franks and Label, a new fashion outlet that will stock a large variety of designer brands and a new Italian name G-Key.