Kellogg’s, the world’s largest breakfast producer and leading provider of convenience foods, will be one of the main sponsors of Slimming UK’s annual Slimmer of the Year Awards Dinner, which will take place on 28 July at the Coastline Hotel.
The Slimming UK programme was introduced in Malta in 1994, and is one of the leading slimming clubs in Malta, with members aged from 17 to 70. The programme’s main aim is to help willing individuals gain or regain self-esteem through a healthy diet. The suggested diet is well known to be a moderate diet made up of carbohydrates, protein, calcium, vegetables and fruit, and lots of exercise.
Kellogg’s focus on health and wellness is the reason why it strives to provide an extensive choice of products that can help consumers meet their daily nutrition and diet management requirements without sacrificing taste. It also provides accurate nutrition information to help guide their customers to make good nutritional choices through the Guideline Daily Amounts information that is at the top of each pack.
“At Kellogg’s, we are committed to our consumers’ health,” said Jenny Xydeas, Marketing Manager of the Med & CEE Area for Kellogg’s. “By eating a balanced diet and staying physically active, one will help to keep the heart and body healthy.”
“Cereals tend to be low in saturated fat, and a diet low in saturated fats can help you stay healthy. Special K is only 4% of your total daily fat allowance and contains 50 per cent of your daily needs of 6 vitamins and 25% of your daily recommended iron intake. It is also rich in complex carbohydrate – the body’s healthiest form of energy. All in all, it is tailored to the needs of individuals who are managing their figures so we are very excited to be sponsoring one of Malta’s leading slimming clubs,” explained Ms Xydeas.
The three most common cereals listed and recommended in the Slimming UK programme are Kellogg’s Special K, Fruit ‘n’ Fibre and All-Bran. Kellogg’s Special K is considered the most popular cereal among all members.
Further enquiries about the Slimming UK programme and the Slimmer of the Year Award dinner can be made by calling Valerie Portelli on 21384850 or mobile 99895212.