HP has announced that it has signed a definitive agreement to acquire Silverwire Holding AG, a commercial digital photography solutions and software provider with a strong presence in the retail photo market.

In the retail photo printing market specifically, Silverwire’s software serves as the “connector” of the photo centre, linking a retailer’s photo assets or equipment to allow for a more efficient workflow.

The acquisition furthers HP’s strategy to extend its core printing competencies into new markets such as retail photo printing and services. Furthermore, it will enable HP to offer retailers a more efficient photo centre with expanded remote management and networking capabilities and a more seamless experience for their customers.

Headquartered in Zug, Switzerland, Silverwire currently has more than 23,000 photo kiosk licenses and has customers in 30 countries.