As part of its ongoing loyalty scheme, Kellogg’s Special K has launched an exclusive promotion for this month of August and is giving away a free skipping rope in exchange for a smaller number of points. Points can be obtained and collected from the Kellogg’s range, to be exchanged for exclusive gifts from the Special K Kollectibles Range.

Throughout this month, the skipping rope, which is equipped with a counter, can be obtained in exchange for only 75 points instead of the 150 points. A cereal bar wrapper or a 30g portion pack carries one point. The 250g or 375g cereal packets carry four points; 450g or 500g packets carry six points; 600g cereal packets carry eight points; 750g cereal packets carry 10 points; and 1kg cereal packets carry 12 points.

“With a variety of great-tasting products and a wide range of delicious flavours, Special K gives you the satisfaction you crave for at any time of day,” said spokesperson for Kellogg’s in Malta. “The Special K loyalty scheme has been introduced in Malta to give something back to our many loyal customers.”

The Kellogg’s Special K cereal range includes the original Special K, Special K with red berries, Special K with peach and apricot, Special K with dark chocolate and Special K with purple berries.

The Special K Loyalty scheme also offers other exclusive Special K Kollectibles gifts, including luxury bath robes, body fat analysers to monitor the percentage of fat in the body within seconds, fitballs and fitness videos, mugs, fashionable sarongs, and canvas bags.

The cereal bar wrappers and the small portion packets or the bottom flaps of cereal packets collected can be exchanged for Kellogg’s Special K Kollectible gifts at CD Promotions, Vincenti Buildings, 15/2, Strait Street, Valletta, from Monday to Friday between 9am and 1pm.