At this time of year, local retailers of bridal gowns will be presenting their new proposals for next season. Brides-to-be are anxiously waiting to view the new collections which will enable them to identify their dream dress. Fashion trends in bridal collections have always had strong traditional elements, but modern brides appreciate the way designers interpret change, respecting tradition, but at the same time creating dresses which reflect their modern lifestyle.
Inventiveness and creativity, along with research for new fabrics are challenges every designer faces each time a new collection is due. Spoilt for choice with the use of new technological fabrics, choosing a wedding dress could be a difficult task. Romantic dresses made out of flowing organza, tulle or crisp taffetas, or sleek-fit fishtail dresses in satin or Mikado – the choice is enormous. Colours vary from different shades of ivory to white, champagne and even stronger colours for the more daring.
One of the firms which will be presenting their new bridal gown collection this weekend is camilleriparismode of Annunciation Square, Sliema. Their presentation will be held at Palazzo Parisio in Naxxar, from 10am to 9pm, today, tomorrow and Monday.
camilleriparismode is a family business that has been renowned for fine fabrics since 1890. They launched their first bridal gown prêt-a-porter collection in 2000, imported from famous Italian and Spanish companies. They firmly believe that apart from looks, quality is the most important characteristic, and, as fabric retailers for more than a century, they attach great importance to the fine fabrics used in the manufacture of their dresses. The great majority of these are made out of silk or silk mixture fabrics and are embellished with genuine French lace, the finest guipure and hand embroidery. The secret of their success depends not only on the fabric used, but also on high standards and detail in the manufacturing process.
A team of highly-trained sales assistants make sure that customers feel comfortable and enjoy the experience of selecting from the large collection of gowns. It is important that customers identify with the wedding dress they like and take pleasure from wearing it. They must feel that there is something magical about the experience. camilleriparismode are very proud of their customer service and the fifth generation of the family business understand the importance of maintaining this at the highest level.