Oysho’s 400th outlet was opened on 11 June at 74, Rue de Tivoli, Paris. Oysho’s new store is located in front of the city town hall, close to Hotel de Ville in the crowded Rue de Rivoli. The store joins the new image of the brand and its ecological commitment, turning into the first eco shop of the brand.

With this new outlet, Oysho marks a new milestone whereby it was decided to promote the new interiors of the brand adding Parisian details.

In Malta, Oysho is enjoying a lot of popularity due to the way it is appealing to an interesting mix of both young and more mature women. “Oysho appeals to women in a unique way because it allows them the feel more comfortable with their intimate clothing needs,” explains a spokesperson for Oysho’s Malta outlet at The Point. “Besides a layout with defined sections dedicated to different items on sale, Oysho is also quite spacious and in a way that allows us to stock on a wide array of lines from the brand’s catalogue. In fact, new Oysho collections are reaching us twice a week thus ensuring that customers are bound to find new products every time they visit us,” concluded the spokesperson.