Simonds Farsons Cisk, producer of Malta’s iconic national soft drink Kinnie, has announced that the bittersweet soft drink is now available on a trial basis in almost a 100 outlets in London’s West End. A spokesperson for the company said that Kinnie was soft launched this summer in the UK’s capital and that so far the reaction has been very encouraging. This is the first time that Kinnie and its sister brands Diet Kinnie and Kinnie Zest is being retailed and sold directly to consumers in London.

The launch of Kinnie in the UK is being implemented in partnership with Kinnie UK Ltd, a company owned by Messrs Anthony and Richard Traviss, well-established restaurateurs, pub and club owners in London.

Michael Farrugia, Business Development manager who is responsible for the project said that: “Introducing Kinnie into a highly competitive market presents a significant challenge for us. We’re competing against internationally renowned brands, which dominate the market so our launch strategy is essentially a focused niche-based regional one, concentrated within London’s West End. Kinnie is being presented as an alternative soft drink that offers young adults positive taste and refreshment. So far, Kinnie has been well received and if the indicators are right we’ll gradually intensify our efforts within London over the next 18 months with the longer-term view of widening our distribution and penetration into other geographic areas in the UK.”

For more information on Kinnie UK visit www.kinniedrinks.com or email [email protected]