Guess, the global lifestyle brand famous for its innovative and trend-setting denim, is celebrating 30 sexy years of iconic ad campaigns with the launch of a special anniversary campaign, starring former Guess model, Claudia Schiffer.

Claudia, who has been photographed in Guess campaigns since the company’s early years, delivers a powerful mood of sensuality and individuality in classic black and white images staying true to Guess’ roots. Her captivating campaign images have consistently exemplified the essence of the Guess brand, which helped catapult Guess into a household name.

Claudia is the epitome of the Guess woman, embodying confidence, sexiness, beauty and elegance. The 30th anniversary images are sure to become as infamous and iconic as Claudia’s first Guess campaign.

The 30th anniversary campaign was guided by the creative direction of Paul Marciano, CEO and creative director at Guess Inc., and shot by esteemed photographer and long-time Guess collaborator, Ellen Von Unwerth. Paul and Ellen partnered in 1989 for Claudia’s first Guess campaign, and the three have reunited to work their magic and create these special images representing a remarkable milestone for the brand. Claudia is the focal point in a series of vignettes that draw viewers in and offer an intimate glimpse of her glamorous adventure in the beautiful town of Sorrento in Italy.