Mercedes-Benz Fashion Week - Malta's most highly anticipated fashion event, is this year introducing a new concept of a Fashion Fortress, where it will be held at Fort Saint Angelo in Vittoriosa.
The week consists of several fashion shows, exhibitions and parties which are attended by thousands of visitors every year. Whereas in previous years the event venues were spread out at various locations or around the capital city Valletta, this year's Fashion Fortress concept will put all events within the confines of the Fort. All, except the launch date event on 14 May which is taking place at Republic Street, Valletta.
"We work very hard to come up with interesting innovations every year...", explained executive producer Adrian J. Mizzi; "For this edition we have opted for Fort Saint Angelo as many people have never entered this space since it was not previously accessible to the general public. This location gives us the possibility to hold back-to-back shows at different locations within easy walking distance of each other", he continued. He went on to explain about the logistical challenges involved in using this unique venue and thanked Heritage Malta for their continuing support. Malta Fashion Week has often collaborated with Heritage Malta to promote Maltese heritage and culture with its international audience.
Minister for Justice, Culture and Local Government Owen Bonnici, who was present at the launch, congratulated Mr Mizzi and his team for their dedication and commitment to the Maltese arts and culture scene and expressed his satisfaction at the progress and growth the event has seen over the years.
Mercedes-Benz Fashion Week Malta culminates at the Chamilia Malta Fashion Awards on Saturday 21 May, at Malta biggest fashion party that is also being held at one of the piazzas within the Fashion Fortress. In this event, the top talent working in the Maltese fashion industry is awarded the much coveted golden statuette. Nine categories are awarded consisting of female model and female photo model, male model and male photo model, makeup artist, hair stylist, fashion stylist and fashion photographer. Nominees for these awards will be announced within the coming weeks.
Several international crews have already started preparations for covering Mercedes-Benz Fashion Week Malta and exposure on international media is expected to be substantial.
All MFWA events, except for the Awards event are accessible free of charge by placing a reservation on the website. All this is made possible with the support of sponsors including Mercedes-Benz, Chamilia, Diet Coke, Valletta 2018, Heritage Malta, Malta Tourism Authority, Aldo Shoes and Accessories and Eva Garden.
More and updated information is available from: www.maltafashionweek.com