Malta has welcomed one of the most colourful and vibrant smartphone brands - Wiko. Created in 2011 in Marseille, France, Wiko today is the fastest growing mobile brand in Europe, enjoying strong presence in over 30 countries, including 18% market share in France and is a top 3 brand in Italy and in Portugal. Wiko has distinguished itself as a Game Changer thanks to its spirit based on creativity, design, audacious colours and a friendly yet determined attitude. From the very beginning, Laurent Dahan, Wiko's founder, vowed to give power back to people by demystifying technology and letting them appreciate real mobile phone value for money. He was determined to go against the system and change the rules of the game.
Monday 4July marked Wiko's official launch at the amazing Cafè Del Mar. The event was attended by many local influential personalities including H.E. Beatricé Le Frapper Du Hellen, French Ambassador for Malta, as well as members from the national press and some of the most well-known bloggers. This exclusive event celebrated the arrival of the French smartphone brand in Malta, a country which shares a lot of common characteristics with Wiko: colourful and fun loving, yet determined and able to make a difference.
"We are very excited to launch our brand in Malta and our strategy will be to affirm our 'Game Changer' attitude in the local smartphone market. With the support of Sound Machine, we will expand our business by widening our presence and our distribution network," comments Simone Tornaghi, Area Director Southern Europe at Wiko.
Wiko, together with its exclusive distributor Sound Machine, feels that this affinity will be welcomed by the Maltese customer who will appreciate the brand as a breath of fresh air and a company who shares the same views as they do.
"We decided to establish close cooperation with Wiko and putting our extensive experience and expertise in the local consumer electronics market in order to ensure a throughout market penetration backed up by top notch back office and customer service facilities. This guarantees a solid foundation for a long term project which is gaining impressive momentum on the international scene," said Sound Machine CEO Eman Castagna.
The exciting range of Wiko smartphones, including the easy and accessible Sunset 2, the amazing Fever - the smartphone which glows in the dark, as well as the revolutionary Ufeel smartphone, the latest addition to the range, featuring an innovative fingerprint sensor will be available from all Sound Machine outlets as well as authorized re-sellers.
More information is available on http://www.soundmachine.com.mt and http://mt-en.wikomobile.com/ or visit the Wiko Malta Facebook page.