In its efforts to champion water conservation in Malta, HSBC's Water Programme - Catch the Drop sought to awaken the hidden creative in every youngster and enlist their talents into inspiring others to understand how to save our planet.

An enthralling storybook, Il-Vjaġġ ta' Mila (Mila's journey), designed and written by the students of San Ġorg Preca College Ħamrun ĠP Primary students, is just the latest in a string of publications which have become a reality thanks to the support of the HSBC campaign.

To-date, the programme has helped with the publication of over 45,000 printed materials - all with the theme of water conservation. These include a booklet entitled Ġiġi and the Water, a colouring book, Harvey the Lifestyle Dog®, an informational booklet about the Catch the Drop programme and a Maltese-language comic book Qatra Qatra. Meanwhile, another sponsored book, Djamantini, won this year's National Book Fair in the Children's Book Section (13-16-year-olds) category. Djamantini's section on water featured a number of poems, narratives and stories on the subject.

Distribution of these publications collectively reached schools, hotels, hospitals and even the Malta International Airport. and site visits.

The HSBC Water Programme - Catch the Drop is the largest ever national environmental and educational campaign of its kind in Malta and aims to forge a blueprint for progress on sustainability of water as a resource. It's aimed to educate every school-going child in Malta - comprising nearly 50,000 students - and encourages schools, corporates, NGOs, the general public and local councils to actively participate in water-conservation issues.