The Malta Independent 22 February 2020, Saturday

Aperol toasts 100 years of joy

Friday, 9 August 2019, 12:46 Last update: about 8 months ago

Aperol, the iconic Italian bittersweet aperitif, is celebrating its 100th birthday in true Italian style this year, kicking-off merriments from its birthplace in Padova, Italy spreading outwards across the globe. Malta too has been joining in the centenary celebrations with a series of activities aimed to spark joyful connections with friends old and new.

Popular radio hosts Nate, Frank and Rossi from Vibe FM are once again fronting the Aperol Spritz campaign "Together We Joy" bringing smiles and laughs with their own inimitable humorous style.

Aperol also coloured Hugo's Lounge orange with its Mix 'n' Mingle Happy Hour activation, whilst during the Malta Trade Fair 2019 at MFCC visitors could stop by the Aperol stand for a refreshing break. Befitting Malta's capital, Valletta was the centre stage for an Aperol summer get-together at Caffe Cordina in Pjazza Regina on 26th July, while in the coming months brightly coloured Aperol branded bicycles are set to bring fun and enjoyment to popular areas across the island using universal languages such as art, music and Aperol Spritz bringing people together wherever they are.

To mark the momentous year Aperol launched bespoke limited-edition labels to sit on its bottles. Each label is entirely unique, thanks to an advanced chromatic formula that recreates infinite single variations of an iconic design by Italian artist Lorenzo Mattotti (1990). The design portrays a young couple dancing, holding an Aperol bottle and two glasses full of the unmistakable liquid. This limited-edition is available for sale from Farsonsdirect and selected outlets.

Launched in 1919 at the Padua International Fair, Aperol was created by the Barbieri brothers, Luigi and Silvio, who coined the name 'Aperol', having taken inspiration from the French term for apéritif, 'Apéro'. Made with citrus oil infused with precious herbs and roots to create a perfectly balanced combination, the original recipe has remained unchanged and is a secret to this day. 

As much as it is today, Aperol Spritz has traditionally been consumed all over Veneto, in Venetian bars called the bàcari, which epitomise the 'Venetian way of life' promoting the culture of staying together, enjoying bite size snacks such as the traditional 'cicchetti' and enjoying an aperitif moment.

For more information, one can visit the Aperol Malta Facebook page and Instagram. Aperol is marketed and distributed by Farsons Beverage Imports Co. Ltd. Trade Enquiries: 2381 4400

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