The Malta Independent 7 December 2019, Saturday

DAAA Haus: 10 years of innovative projects and design as a lifestyle

Tuesday, 12 November 2019, 11:25 Last update: about 24 days ago

The architecture and interior design firm is committed to making the world a better place. "Good design can make the world a better place" is the belief that has been guiding DAAA Haus - a multidisciplinary architecture and design studio with offices in Malta, Milan, Ragusa and soon in Mumbai - for the last 10 years.

Marked by a special approach to design, in the year of its tenth anniversary, DAAA Haus came up with a series of initiatives to celebrate this occasion: a gala party that has just been held on the terrace overview of the Cugó Gran Macina Grand Harbor Hotel in Malta, a flagship project of the studio; a series of workshops with major universities and design talks open to the public; an exhibition with artist carpets designed by the studio and hand made in India. Also the logo of this year is celebrating the anniversary, with the four geometric elements inspired by the shapes that Bruno Munari conceived in the early 1960s: a circle related to the divine, a square to indicate safety and a defined area, the triangle as a key shape that connect the designers.

Architecture, interior design, brand, artistic production: the area in which the DAAA Haus creatives move is extremely varied and the design (or, like how they love to call it, the creative process) never start only from the simple functionality of the spaces, but from real concepts that aim to offer people values and a sense of identity in which to recognize oneself.

Founded in 2009 in Malta by creative director Keith Pillow, in these 10 years DAAA Haus has grown to accommodate 30 young professionals of different origins, from Maltese to Italian, from Serbs to Irish, passing through India, Poland and Tunisia.

Thanks to this cultural richness DAAA Haus has been able to distinguish itself in the international panorama by combining the skills, talents and passions of the creative minds who are part of it, being able to express a functional, innovative design through their captivating projects, born from the encounter between different materials, technologies, techniques and strategies.

"Design's a way of life" - Says Keith Pillow "Anything around us is about design. It's a powerful way of living everything that surrounds us, it's emotional. Emotions that form our social character."

In these ten years, this approach has given rise to ambitious projects, such as Cugó Gran Macina Grand Harbor, a luxury boutique hotel built in Malta in 2017 and winner of various awards; or Rocksalt (2015), a nineteenth-century garage of Sliema transformed into a modern and chic café, the first DAAA Haus project to be published in international journals.

The creative versatility is also revealed through the variety of the curated projects: with Sky Spirit, the architecture and design studio in 2013 gave shape to a new approach to the interior design of a fitness center, while in 2017 it realized its first project in Milan, Bottone, a shop specialized in Sicilian Cannoli. In 2015, they started the works for a project based in Italy, more precisely in Sicily: it is Vullo Estate, a resort that reinterprets the rooms of a historic building owned by the client family from 1870 with contemporary taste and natural materials.

On the occasion of the election of the city of Valletta as European Capital of Culture, the study in 2018 presented The Cumberland, a meticulous restoration of a historic building turned into a boutique hotel. Let's go back instead to Italy with another project that allowed DAAA Haus to express its identity and creativity to the full: Anthea Preziosi, an architectural project that made the difference in Ragusa, reinterpreting a modern building in the heart of the most important commercial street of the city, characterized by from historic buildings, and won local and international awards.

There are also many future projects already in the pipeline, such as the particular Haus Villa Eleven, with a modern and high tech taste, but also several hotels, such as the Cavalieri Art Hotel and the Sketch Hotel, a small building of 50 rooms under construction right in front of Zaha Hadid's Mercury Tower.

"We believe that the way DAAA Haus works creates a new dimension," says Pillow. "A dimension of distinct and well-defined spaces that do not they will save the world, but they will surely make it look better."


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