Simon Lumsden has been appointed managing editor of Malta's Smooth, the new radio station due to launch this summer.
Simon is currently the head of Content at Keen, one of Malta's leading marketing agencies, and now takes on the additional duties of running the new digital radio service.
He was the long-running morning show presenter on 89.7 Bay and founded Malta's Magic in 2004, having previously held management roles at Sky News, Virgin Radio and the GWR Radio Network in the UK.
Sergio D'Amico, managing director of Malta's DAB+ radio operator Digi B Networks, said: "Over two decades, Simon has overseen an incredible period of growth in radio listening in the Maltese Islands.
Simon Lumsden
"He is one of Europe's most talented radio programmers and I am delighted that such an experienced and forward-thinking media executive has joined us at this pivotal moment in digital broadcasting.
"Simon has a pioneering track record of success in attracting audiences in Malta and Gozo and his enthusiasm and credentials will reap dividends."
Malta's Smooth will launch next month, promising a relaxing music mix of songs listeners love from Adele to ABBA and Ed Sheeran to Elton John.
The station will initially be available on DAB+ digital radio and online.
Digital radio offers better sound quality and improved reception than old-fashioned FM as well as a wider range of radio stations from rolling news, to rock, talk, classical and jazz.