Deauville is where everything started for the House of Chanel. 1912, the creation of her hat shop and then very quickly the first clothes with their visionary, radical style. It's where it all began for Gabrielle Chanel. "This story is very close to my heart," confides Virginie Viard. On the racecourse,  at the seaside, at the gaming table, in restaurants and palaces, on the "Planches" boardwalk: everything is about elegance and self-staging."

The Chanel Fall-Winter 2024/25 Ready-to-Wear collection imagined by Virginie Viard draws its femininity from Gabrielle Chanel's own wardrobe and its masculinity from the subtle elegance of winter sojourns by the sea. Broad-shouldered peacoats and long dressing-gown-style belted coats are worn over tweed suits - box-pleated skirts, culottes or cropped trousers.

Chunky sailor sweaters and knits featuring the landscapes of Deauville alternate with silk blouses with middy collars, herringbone prints, low-cut tops with flounces, jumpsuits and negligees whose delicacy evokes gentle waves breaking and a soft wind blowing.

The palette takes its vibrant or pastel shades of pink, mauve, orange and pale blue from the ever-changing colours of the Deauville sky, along with brown and gold lamé.

"The silhouette of David Bowie, the magnetism of film stars walking on the sand, like Anouk Aimée, a great friend of Gabrielle Chanel... this collection pays homage to these familiar figures."