This is part of the company’s campaign running up to the International Trade Fair. The campaign is based around the promotion of the totally new Fiat model range that has evolved to offer a solution to everyone’s transportation needs.
Everyone is invited to participate and the list of activities is guaranteed to satisfy all ages – adults, young people and children. This day will also offer the opportunity of a test drive for all those who want to experience the driving satisfaction of any Fiat model. Visitors can also take advantage of the limited offers on the Fiat range.
Activities kick off at 10.30am when people can register for participation. The activities on offer are – the Panda Space Challenge, the Stilo Comfort Quiz, the Panda Parking Limbo and the Fiat Moment snapshot competition.
Open to all ages, the Panda Space Challenge will test people’s ability to stack a number of items in the luggage boot of the new Fiat Panda. At the end of the day the person who manages to pack the Panda boot the fastest will be the winner. Participants can try this more than once, giving them the opportunity to improve their time.
In the Stilo Comfort Quiz participants will have 10 minutes to sit in the car and identify as many compartments and attributes that make the Stilo’s occupants more comfortable as possible.
Testing one’s parking capabilities is probably one of the things anyone who has passed their driving test remembers although the Panda Parking Limbo presents drivers with a continuously restricting situation.
Participants will have to park the new Fiat Panda in a increasingly restricted space. Parking the Panda in very tight spaces would never be a problem, considering its size, but just how small a space can it fit into?
Children will not be left without their own special attraction, after all this is a festival for the whole family. Children will have the opportunity to show off their photographic creativity in the Fiat Moment Snapshot competition.
Participants will be provided with a digital camera for 15 minutes and allowed to run around trying to capture a Fiat moment in the time frame allowed. At the end of the day all images will be judged and the winner elected. The winning image will be
printed and shown at the Fiat
showrooms.
At the Fiat Greatest Drive Festival people can inquire about the Fiat model range – be it the new Fiat Panda, voted Car of The Year 2004, the Fiat Punto, the new Fiat Stilo 2004, the Fiat Doblo or the Fiat Palio.
The Fiat Greatest Drive Festival is the place where the public can see and feel how design and performance have merged into a great value tie, within the atmosphere of fun, games music and entertainment. This will all be happening on Sunday at Ghadira Bay between 10.30am and 6pm.