Melita Cable has launched a rebranded identity that reflects the company’s position as the leading communications and home entertainment provider in the Maltese Islands.
As from tomorrow, the existing Melita Cable, Melita Digital, hello, Onvol and Melita Business Communications brands will fuse into one rebranded Melita. These individual brands and their respective logos will cease to exist and will be replaced by the refreshed Melita brand. This will not affect any benefits enjoyed by subscribers from current product packages.
Melita’s rebranded identity was unveiled during a media event at the Mediterranean Conference Centre.
“This rebranding represents the shift from a multi-brand company to a complete home entertainment and communications solution – one source, one name, one brand,” said Stephen Wright, Melita’s chief operations officer.
“We wanted to introduce a customer-focused, forward-thinking communications company to the Maltese Islands. This is a brand committed to listen to you, work for you and is all about you. Welcome to a fresh Melita experience.”
The essence of the reinvented Melita brand aims to simplify technology and amplify possibilities. Four core values lie at the heart of the Melita brand: human, flexible, empowering and reliable.
“The Melita brand is best summed up in one sentence: ‘Your world with you’. It is an expression of a wide range of Melita’s experiences. It is a quick and easy way to remember what the brand does best – Melita empowers customers and provides them with the tools to build their own world of entertainment and communications,” Mr. Wright explained.
Based on this positioning, the Melita brand is set to surpass expectations, surprise with efficiency and high levels of customer care.
“We understand that all our customers are different. Each have their own dreams. Our brand enables customers to fulfil their dreams, to go further and dream bigger. We want our customers to feel that choosing Melita is the best decision they have ever made”.
In line with this commitment, Melita has re-engineered its Customer Assistance Centre to offer a 24-hour, seven days a week, customer service. The 24/7 operation starts tomorrow and customers can use a single telephone number as a point of contact for all requirements: 27 27 27 27.
In the last months, the company commissioned professional market research to evaluate the strength and weaknesses of Melita’s house of brands and, subsequently, applied sound marketing communications strategies to reinvent a fresh and dynamic Melita brand.
Over the last months, a great evolution has been taking place within the company after GMT Communication Partners and M/C Ventures Ltd joined forces with Melita. As the rebranding project continues to unfold across all levels of the company’s operation, Melita is set to grow further in the coming months as it enters the mobile telephony market with a new offering. Melita holds a licence from the Malta Communications Authority to operate a fully-fledged mobile network.
Melita (formerly known as Melita Cable) was launched in 1991 to provide cable television services in the Maltese Islands. Over the years, Melita branched out into new areas of communication services such as high-speed broadband Internet, fixed line telephony and corporate services. The analogue TV platform has now migrated to digital.
Today, Melita employs over 300 people, structured in a flat organisation led by Chief Operations Officer Mr. Stephen Wright, assisted by a young and energetic management team of 8 people.
In the first six months of this year, Melita has successfully created 88 employment opportunities, representing a 20 per cent net increase in its human resources base.
Currently, Melita has almost 50,000 subscribers on its fixed line telephony platform, 50,000 broadband Internet subscribers, over 100,000 households connected to cable TV and is actively preparing to launch a nationwide mobile network.